To boost brand visibility where their audience lives loud, think beach days, BBQs and late night hangs, they teamed up with us to create a promotional piece that would not just be seen but remembered. The goal was simple. Create something bold, on brand and impossible to ignore.
We began by diving deep into V Energy’s brief to truly understand their goal to captivate a younger audience throughout the summer activation. From there we presented a curated selection of bold creative concepts designed to stand out and spark genuine excitement. After close collaboration we brought the winning idea to life: a custom Bluetooth esky speaker that keeps drinks icy cold while delivering powerful sound for any outdoor occasion. Built for easy transport with a sturdy handle and rugged wheels every element was crafted with precision including an exact colour match to V Energy’s official PMS palette. This thoughtful collaborative process resulted in a standout product that not only caught eyes but created real connections.
The launch of the V Energy promotional Bluetooth esky speaker was a clear success. Over the summer period, the client saw a significant increase in sales with a nine percent boost directly linked to the promotion. The esky speaker quickly became a must-have item among consumers, driving engagement and raising brand visibility at outdoor events and gatherings. Its practical design combined with entertainment features made it a favourite with V Energy’s target audience.
This project is a perfect example of how Merch Connection delivers bold ideas built to connect brands with their audiences in memorable and meaningful ways.
